Client
Nowa Teraźniejszość
Involvements
Logo design
Brand identity
Brand guidelines
Icons design
Tools
Adobe Illustrator
Adobe Photoshop
Date
October 2023
Brand identity for Nowa Teraźniejszość
Nowa Teraźniejszość (New Present) is a personal brand aimed at helping small entrepreneurs and promising businesses reach their maximum potential.
My visual identity for the brand is a harmonious blend of simple forms and the metaphor of speed and striving.
Logo design & iconography
The logo, a distinctive letter "N," represents an upward trend, a sudden leap, a drive for success. I also wanted it to symbolize the classic "check mark," so it could also be a motivation to carry out the planned activities.
The second part of the logo (letter "T") is kept in the same style, but by its more visible static, it also symbolizes the direction towards the finish line.
Brand colors
The color palette I have chosen embodies the qualities the brand wants to be associated with.
Purple signifies wisdom and knowledge, red represents power, strength, work and material resources and warm yellow symbolizes the strength of connection, joy and happiness. Together, these colors create a powerful visual language that communicates the brand's essence.
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